Valley Forge

Betsy Ross | Engineered Hardwood

  • Motivation: Valley Forge offers White Oak, Maple, and Hickory woods in the broadest collection of colors that range from light honey tones to deep cocoa to a rich warm grey. This line also has a more moderate graining that can complement any decor or taste.
    Follow-up: Did you know that our hardwoods are northern grown which not only makes them harder due to tighter growth rings, but they contain less yellow for a richer aesthetic?
  • Efficiency: Since all of the Betsy Ross Collection woods are grown in the northern United States you get a more durable product with very short lead times that are typically no more than 2-3 weeks and 4 weeks for a custom.
    Follow-up: Did you know that Fishman Flooring Solutions also stocks this material in select locations and has an incredibly low freight rate of $16.95?
  • Safety: The Betsy Ross Collection of engineered hardwood contributes to a healthy indoor air quality, which after the formaldehyde scandal several years ago, is very important to the consumer.
    Follow-up: Do you have this conversation with your customers?
  • Environment: Engineered Hardwood uses less virgin timber making it a much more sustainable option over solid hardwood.
    Follow-up: Did you know that Engineered wood is the fasting growing segment in the hardwood industry and why?
  • R.O.I: Hardwood flooring can add so much value to a home that it often provides a return on investment that is greater than the cost of its installation.
    Follow-up: Are you using this house as an investment property?
  • Revenue Generator: With the purchase of hardwood flooring there is the potential for bundled add on sales of area rugs, runners, and accessories as well as Fishman Rug Grip making it a great source for added revenue.
    Follow-up: Will you allow me to offer suggestions to your sales force as it pertains to additional add on sales?

  • Edge profile: Microbevel
  • Finish Top Coat: Scratch Resistance Aluminum Oxide
  • Installation Method: Glue, Staple or Float
  • Indoor Air: CARB II Compliant, SCS Certification – Indoor Gold
  • Made in USA
  • Grade Level: On, Above, or Below
  • Warranty: 25 years Residential, 5 years Light Commercial