American Values

Betsy Ross | Engineered Hardwood

  • Motivation: American Values is American Made and American Grown, is indoor air CARB II compliant and has an aluminum oxide protective coating with a 25 year residential and a 5 year commercial warranty.
    Follow-up: Did you know that all of our rotary cut engineered hardwoods are manufactured with the same species on the top and bottom making sure that each plank has the best characteristics and most desirable aesthetic on the surface?
  • Efficiency: You can glue it, you can staple it and you can float it and our American Values collections can go above, on, and below grade.
    Follow-up: Did you know that engineered wood is the most dimensionally stable of all hardwoods?
  • Safety: American Values engineered hardwood flooring is hypoallergenic and safe for your children and pets.
    Follow-up: Does anyone in your home suffer from allergies or asthma?
  • Environment: Almost all of American hardwood used for flooring is grown on family farms making sustainability about more than just the environment, but about providing a sustainable family legacy for generations to come.
    Follow-up: Were you aware that there is more than twice the number of hardwood trees alive and growing in the United States today than there was 100 years ago?
  • R.O.I: Our goal is to help your staff become comfortable talking about the powerful selling story behind the American Values Collection of engineered hardwood.
    Follow-up: Were you aware that the current US market is 40% solid and 60% Engineered hardwood?
  • Revenue Generator: It is a misconception that LVT is taking the place of hardwood but in reality, it is impacting sales of carpet and laminate much more than hardwood. The hardwood demand is still present.
    Follow-up: Would you rather invoice something at $5.00 per square foot or $9.00 per square foot?

  • Edge profile: Microbevel
  • Finish Top Coat: Scratch Resistance Aluminum Oxide
  • Installation Method: Glue, Staple or Float
  • Indoor Air: CARB II Compliant, SCS Certification – Indoor Gold
  • Made in USA
  • Grade Level: On, Above, or Below
  • Warranty: 25 years Residential, 5 years Light Commercial