Motivation:Fishman’s American Advantage engineered hardwood has a high-density fiberboard (HDF) core between layers of American grown hardwood veneer, giving superior performance along with great value. –Follow-up: How often do you hear of a budget friendly solution offering unique benefits over a higher cost option?
Efficiency: The HDF core helps American Advantage lay flat, with virtually no ‘bowing’ and shortens acclimation time which allows for faster installations. –Follow-up:Did you know adding the HDF core also reduces denting and increases top veneer hardness?
Safety: American Advantage is CARB 2 complient, which offers peace of mind that no harmful formaldehyde was used in the construction of this product. –Follow-up:Did you know that according to the EPA, indoor air pollutants are often 2-5x greater than outdoor levels, and in some cases these levels can exceed 100x that of outdoor levels of the same pollutants?
Environment: Almost all of American hardwood used for flooring is grown on family farms making sustainability about more than just the environment, but about providing a sustainable family legacy for generations to come. –Follow-up:Were you aware that there is more than twice the number of hardwood trees alive and growing in the United States today than there was 100 years ago?
R.O.I: Installing hardwood flooring can significantly increase the market value of your house. –Follow-up: Did you know that according to HGTV, hardwood flooring is the number one desired flooring for home buyers?
Revenue Generator: Bringing natural elements such as wood in your home has been shown to improve quality of life and greatly reduces stress and anxiety. –Follow-up: Would you consider a reduction in stress to be a wise investment?
